글로벌 창의적 제품개발
Global Product Development
M2177.002400
This course is a practice-oriented entrepreneurship program designed to develop creative ideas into real products and viable companies for the global market. Going beyond simulation-based startups limited to the domestic context, the course focuses on problem definition, product design, business structuring, and ultimately company incorporation based on the U.S. market. The course is organized as a studio-style class centered on mentoring and feedback from global venture capitalists and experienced entrepreneurs. Rather than relying on traditional lectures, students engage in team-based projects and iterative validation processes. Through this approach, students learn to identify genuine customer problems, design minimum viable products (MVPs), and build compelling product and company narratives that are persuasive from a global investor’s perspective. The course is operated intensively with a selective group of aspiring entrepreneurs. Outstanding teams are offered short-term overseas immersion programs, providing direct exposure to global startup ecosystems such as Silicon Valley, along with opportunities to interact with local venture capitalists, founders, and industry experts, and to participate in pitching sessions. Through these experiences, students aim to acquire practical entrepreneurial capabilities to build startups that can operate effectively in global markets, rather than merely proposing ideas.
- Location:
- Week 1 (2/26): Bld 38-420
- Week 2 onwards: Online (Zoom Link)
- Lecture: Thursday 14:00 – 16:50
Note
This course is designed primarily for engineering students and is open to prospective entrepreneurs, including students who are interested in entrepreneurship but do not yet have a clearly defined idea. Enrollment is permitted on either an individual or team basis. Recognizing that many students may begin the course without an initial startup idea, the course adopts a Problem/Asset Bank–based approach, through which students select and develop ideas from a curated list of problems and available assets. The course is offered as a semester-long class and program, focusing on the full startup process from idea sourcing and product or service development to the establishment of a U.S.-based corporation. This course is conducted in collaboration with Global VCs, with participation from U.S.-based venture capitalists and entrepreneurs. The primary language of instruction is English. Overseas short-term programs are offered on a limited basis to selected outstanding teams with high educational impact and strong potential for global validation. This course is supported by the Seoul Metropolitan Government’s RISE program.
Instructor
Teaching Assistant
Organizers
Mentors
Grading
TBD
Lecture Schedule
| Week | Date | Location | Topic | Weekly Assignment / Deliverables |
|---|---|---|---|---|
| 1 | 2/26 | 38-420 | Global Startup Orientation | Survey with introduction & startup idea they want to develop during the semester |
| 2 | 3/5 | - | Individual Meeting & Team Bonding | |
| 3 | 3/12 | 38-417 | Jobs To Be Done | Jobs to be done canvas |
| 4 | 3/19 | 38-417 | Designing Value Proposition | Group activity result submission |
| 5 | 3/26 | 38-B105 | Mastering Customer Discovery | Homework - Student self work : Customer Interview results |
| 6 | 4/2 | 38-417 | MLP vs. MVP | A 2–4 week MVP roadmap A first “vibe-coded” prototype or test asset |
| 7 | 4/9 | 38-417 | MVP Development & Early Validation | - |
| 8 | 4/16 | 38-417 | Product–Market Fit Signals | Group activity result : 1 diagram + 3 retention risks + 1 metric per team. |
| 9 | 4/23 | 38-B105 | Business Model & Go-to-Market (US market) | US GTM Roadmap (4–6 weeks) Positioning & Messaging Draft |
| 10 | 4/30 | 38-417 | Team, Equity & Founder Structure | Team role and structure Equity & Table Fundamentals |
| 11 | 5/7 | 38-417 | US Incorporation & Legal Basics | US entity setup checklist Incorporation Execution Plan |
| 12 | 5/14 | 38-417 | VC Perspective & Pitch Logic | A repeatable VC conversation structure (opening, story, metrics, ask, close) A refined fundraising narrative + ask |
| 13 | 5/21 | 38-B105 | Pitch Deck Refinement | Pitching deck and script draft |
| 14 | 5/28 | 38-417 | Pre-Demo Review + Final Validation + Demo Day (Offline) | Pitching deck and script draft Final Demoday Pitching |
| 15 | 6/4 | - | Feedback & Reflection & Grading |