글로벌 창의적 제품개발
Global Product Development
M2177.002400
This course is a practice-oriented entrepreneurship program designed to develop creative ideas into real products and viable companies for the global market. Going beyond simulation-based startups limited to the domestic context, the course focuses on problem definition, product design, business structuring, and ultimately company incorporation based on the U.S. market. The course is organized as a studio-style class centered on mentoring and feedback from global venture capitalists and experienced entrepreneurs. Rather than relying on traditional lectures, students engage in team-based projects and iterative validation processes. Through this approach, students learn to identify genuine customer problems, design minimum viable products (MVPs), and build compelling product and company narratives that are persuasive from a global investor’s perspective. The course is operated intensively with a selective group of aspiring entrepreneurs. Outstanding teams are offered short-term overseas immersion programs, providing direct exposure to global startup ecosystems such as Silicon Valley, along with opportunities to interact with local venture capitalists, founders, and industry experts, and to participate in pitching sessions. Through these experiences, students aim to acquire practical entrepreneurial capabilities to build startups that can operate effectively in global markets, rather than merely proposing ideas.
- Location: Online (Zoom link will be provided)
- Lecture: Thursday 14:00 – 16:50
Instructor
Teaching Assistant
Grading
TBD
Lecture Schedule
| Week | Date | Topic | Weekly Assignment / Deliverables |
|---|---|---|---|
| 1 | 3/5 | Global Startup Orientation | Survey with introduction & startup idea they want to develop during the semester |
| 2 | 3/12 | Problem Discovery & Global Market | Individual expertise and interests introduction |
| 3 | 3/19 | User & Value Proposition | Group activity result submission |
| 4 | 3/26 | Competitive Landscape & Differentiation | Homework - Student self work : Customer Interview results |
| 5 | 4/2 | Product Vision & MVP Definition | Homework - Student self work : MVP Roadmap |
| 6 | 4/9 | MVP Development & Early Validation | A first “vibe-coded” prototype or test asset |
| 7 | 4/16 | Product–Market Fit Signals | Group activity result : 1 diagram + 3 retention risks + 1 metric per team. |
| 8 | 4/23 | Business Model & Go-to-Market | US GTM Roadmap (4–6 weeks) Positioning & Messaging Draft |
| 9 | 4/30 | Team, Equity & Founder Structure | Team role and structure Equity & Table Fundamentals |
| 10 | 5/7 | US Incorporation & Legal Basics | US entity setup checklist Incorporation Execution Plan |
| 11 | 5/14 | VC Perspective & Pitch Logic | A repeatable VC conversation structure (opening, story, metrics, ask, close) A refined fundraising narrative + ask |
| 12 | 5/21 | Pitch Deck Refinement | Pitching deck and script draft |
| 13 | 5/28 | Pre-Demo Review & Final Validation | Pitching deck and script draft |
| 14 | 6/4 | Demo Day | Final Demoday Pitching |
| 15 | 6/11 | Reflection & Grading | Participants will compile an individual contribution log as a portfolio and complete a structured retrospective to capture key learnings and next steps. |